Making Outside Easy
Since 2004
Step Into Your Own Magic
Making Outside Easy
Stonz is a mom-founded brand, proudly based in Vancouver, Canada. Since 2004, our vision has been to connect kids to the outdoors daily, no matter the weather. We make it easy to get outside with kid-centric products designed around kids movement. We create high-quality footwear and apparel, made to last through multiple seasons, so children (and parents) can enjoy the open air with comfort, security, and the freedom to move. We live our values each day by developing thoughtful products specifically designed for children. It's important to us that we make it easier for families to spend time together more easily, turning every moment into a memorable and fun experience.
At the heart of it all we are guided by our brand promise to make getting outside easy for both parents and children. Stonz promises that our footwear will support developing feet and our apparel is made to last through multiple stages of growth.
Our Story Began in 2004
Our story began in 2004 when founder Lisa Will, an outdoor enthusiast and new mom, realized how challenging it was to get outside with a baby.
Determined to make life easier for parents, she designed a bootie that slipped on in seconds, and actually stayed on, so she could spend less time fussing with gear and more time enjoying the outdoors with her son. That sparked a mission to create problem-solving gear that makes getting outside eortless, starting with winter mitts that wouldn’t fall, and growing into a full collection of footwear, accessories, and apparel built for kids’ movement, comfort, and independence.
That same philosophy—helping families spend less time on the struggle and more quality time together—still drives everything we do today.
Ovcer 20 Years of Success
July 2025
2025 Baby Innovation Award
We're thrilled to share that the Stonz Cruiser has won the 2025 Baby Innovation Award for Shoe Product ff the Year!
2024
Celebrating 20 Years of inspiration, Lisa and her son Lachlan recreate their cherished photo from two decades ago. Thank you for support Stonz for 20 years.
2021
Stonz launches the comfortable, easy-on stay-on, comfortable Cruiser Original shoes with a flexible sole for babies and toddlers.
2011
Stonz moves its production overseas in order to continue providing great quality products while keeping up with demand.
2010-2013
Stonz receives Seal of Approval from Parent Tested Patent Approved (PTPA), Moms Best CPMA, National Parenting Center, wins multiple awards, Creative Child's Top Choice, Red Tricycle Totally Awesome, Creative Chil's Preferred Choice, Creative Child's Kids Product of the Year.
2006-2010
Stonz Booties wins both the iParenting Media Aware as a top baby product and Creative Child's Product of the Year Award.
2004
Stonz is born with the vision of making outside easier for parents and children.